Look-IA-te
Sedal — Unilever
Beauty-tech experience with generative AI, letting the audience try looks in real time.
AI marketing agency
An AI marketing agency embeds generative models, computer vision and autonomous agents across the whole marketing journey — strategy, creative, production, activation and measurement — and not only in the final asset. The technology enters in what to produce and how to scale it, not only in how to shoot it.
Planetlambo is a Tech Market Lab operating as an AI marketing agency for brands worldwide, with its creative and production hub in Latin America. We work in two ways: directly with the brand, or as the technology partner of the creative agency the brand already has. We do not compete with the agency: we give it the technical layer that is not worth building in-house for a single project.
We cover everything from strategy to measurement. If what you need is specifically advertising production, it is detailed under AI production company; if it is visibility inside AI answers, under GEO.
What we do
01
Strategy and brand platform
Where AI moves the needle and where it does not. We define the territory, the content system and the quality criteria before producing a single asset.
02
AI advertising production
Hybrid or fully generated content, from concept to hero assets and always-on formats. It is the practice we detail on our AI production company page.
03
Immersive experiences
AR, VR, interactive environments, magic mirrors and spatial experiences powered by computer vision, for retail, events and activations.
04
AI agents and martech
Multimodal agents for engagement, personalisation and real-time interaction, connected to the systems the brand already runs.
05
GEO and AI-first web
So that AI models find, understand and cite the brand when someone asks about its category. Ranking on Google stopped being enough.
06
Workshops
Hands-on programmes so the brand team embeds generative AI into its daily operation, using its own briefs and its own brand book.
Results
Measured against a comparable project from the same brand, not against an industry average. The range depends on the mix between generated and hybrid assets.
70%less production time
80%lower cost than a comparable
6×more assets per campaign
Public work
We only list campaigns whose AI production is already public in the press. The rest of the work exists, but it is not ours to tell.
Decisiones
Magistral — DreamCo
A spot produced entirely with artificial intelligence, with cinematic photorealism.
Olé 30 Years — World Cup 2026
AGEA — Olé
Celebrating Olé's 30 years on the road to the World Cup, together with agency CHECHE.
How to choose an AI marketing agency
Six questions that work for assessing anyone in the category, Planetlambo included.
A system, not a one-off
Ask what happens after the first spot. An AI marketing agency has to explain how volume is sustained over twelve months, not how one hero asset got made once.
Judgement to not use AI
If the answer to everything is generative AI, that is a technical limitation dressed up as a creative position. Ask for a case where they recommended a traditional shoot.
Coexistence with your agency
If you already have a creative agency, ask how the work is split and who signs off on what. The answer should exist before the meeting, not be improvised in it.
Demonstrable brand control
Models drift. Ask for the calibration process against the brand book, who signs the QA and what happens when an asset fails it.
Isolated data and models
Your brief, your assets and your models should not train anything for another client. In writing, not as a verbal assurance.
Numbers against a comparable
"Faster and cheaper" is not a metric. Ask for the comparison against an equivalent project, with the baseline stated.
Frequently asked questions
What is an AI marketing agency?
One that embeds generative models, computer vision and autonomous agents across the whole marketing journey — strategy, creative, production, activation and measurement — and not only in the final asset. The difference with a traditional agency that "uses AI" is where the technology enters: if it enters at production, it is a tool; if it enters in deciding what to produce and how to scale it, it changes the process.
Does Planetlambo replace my creative agency?
No, and that is deliberate. We work in two ways: directly with the brand, or as the technology partner of the creative agency the brand already has. In the second case the agency keeps the idea and the client relationship, and we bring the technical layer — AI production, experiences, agents, martech — that is not worth building in-house for a single project.
What services does it cover?
Brand strategy and platform, AI advertising production and postproduction, immersive experiences (AR, VR, magic mirrors, computer vision), multimodal agents and martech, GEO and AI-first web audits, and workshops for in-house teams. They can be hired separately or as one system.
How is the result measured?
Against a comparable project from the same brand, not against an industry average. The metrics we track are production cost, time-to-market, asset volume, engagement and conversion. When there is no comparable project, we say so before starting instead of inventing a baseline.
Do you work with brands outside Latin America?
Yes. The production hub is in Latin America — Buenos Aires and São Paulo — and we work for brands worldwide, including campaigns made for the Uruguayan market. We produce in Spanish, Portuguese and English.
What does working with an AI marketing agency cost?
There is no fixed rate. Three models: per project for closed campaigns, a monthly retainer for continuous flow, and innovation pilots with a contained budget to validate AI before committing to a full campaign. The pilot is usually the sensible entry point when the brand does not yet have its own criteria to judge the output.